Ironically, the International Olympic Committee is also synonymous with “pimping & prostitution”, drug abuse…
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World’s biggest franchise [MAFIA]: Who profits from the Olympic Games?
The International Olympic Committee (IOC) is a private organization incorporated in Switzerland.
There’s arguably no sleeker money-making machine in the world than the IOC currently is – selling its name & symbols for a major buck.
“The IOC retains and controls almost all the marketing rights associated with the Games. Profits from on-site Olympic paraphernalia and venue tickets sales are shared – but those are minor compared to the main sources of income. The main profits from those marketing rights always go straight to the IOC.
“The Olympic Games are the world biggest franchise – an applicant-city has to convince the IOC that is has already prepared, or will prepare in time, what is necessary for the Games. Bearing all associated costs. ‘What’s necessary’ is at the sole discretion of the IOC. In exchange the successful bidder gets the right to call its competition ‘the Olympic Games’.
The lion’s share of expenses is always borne by the organizers. Including, but not limited to, building sport facilities, organizing lodgings and transportation for athletes and officials, feeding them during the Games etc., etc.”
“The IOC retains and controls almost all the marketing rights associated with the Games. Profits from on-site Olympic paraphernalia and venue tickets sales are shared – but those are minor compared to the main sources of income. The main profits from those marketing rights always go straight to the IOC.”
In order to be associated with the IOC and have the right to display patented Olympic Rings on your wares, one has to buy into the Olympic Partner (TOP) Program. Currently there are 15 large corporations, mostly US-headquartered that ‘pay the IOC for the rings.’ They pay hundreds of millions of dollars per year for the privilege.
“Yet the TOP Programme, while important, is a secondary source of money for the IOC.
“Did we mention that all the money from the TOP go straight into the IOC coffers, the Games organizers have nothing to do with that?
“…So, if ticket sales are minor source of income and even the money from those mighty Coca-Cola, P&G and Visa are small fry in comparison – who’s the IOC’s main financial sponsor?
“NBC Universal. An American media conglomerate that provides the IOC with a whopping 40+ percent of all its revenue from any given Olympic Games.
“That follows from simple math: the New York City-headquartered corporation paid the IOC $4.38 billion for the TV rights for the US market for the four Olympics from 2014-2020, inclusive of PyeongChang 2018, or $1.1 billion on average (the contract does not distinguish between the Summer and Winter Olympics).
“For those stunned by the amount of money the Americans are willing to send to Lausanne, here’s an even more impressive figure: as early as 2014, NBC and the IOC extended their deal to cover the next six Olympics till 2032 – for $7.75 billion, or 1.3 billion each.
“How and if NBC makes return on such a huge investment (the biggest sum paid in television history) is a separate story – but the fact is, the Americans are the Olympic movement’s biggest ‘shareholders’. One might even call it having a ‘controlling stake’.
“But that’s not it. Tired of haggling with European broadcasters individually, the IOC decided to sell the TV rights to the whole of Europe in one package. The Europeans tried, but failed, to appease the IOC’s appetite. The rights went to another US-based media behemoth – Discovery Communications. The deal is not as sweet for the IOC as the NBC one, but not a pesky number by any means: the Maryland-based corporation paid €1.3 billion for four Olympics 2018-2024 (about US$1.6 billion at the current rate, or $40 million ‘per item’). Discovery then proceeded to resell the rights piecemeal to individual European broadcasters, which caused no end of anguish for the latter, but again, that’s a separate story.
“Compared to the NBC and Discovery deals, the rest of the world is paying a lot less – while not publicly disclosed, estimates indicate that the two biggest IOC earners outside the US and Europe – the Japanese and Chinese TV rights – give the Olympic right-holders $250 and $125 million per ‘Olympiad’, respectively.”
https://www.rt.com/business/418322-olympic-games-money-profits/
Alibaba, Coca-Cola, Intel, Visa, Samsung and others support the IOC
Sponsors of the Olympic Games: These are the Olympic funders
“The Olympic Games are a money machine: 15 top sponsors – including global brands such as Coca-Cola, Intel and Alibaba – and almost 70 other partners flush billions into the IOC’s coffers.
“How much money does the IOC make from Olympic sponsorship?
“Alongside TV contracts, sponsors and partners are the IOC’s main sources of income: $2 billion is taken in by the Olympic host through its 14 top global sponsors alone in the four-year cycle that includes the Pyeongchang Winter Games and the Tokyo Summer Games. For the next cycle, with the 2022 Games in Beijing and 2024 in Paris, the amount is expected to rise to $3 billion, according to the IOC. On top of that, there will be another $3.3 billion or so from the nearly 70 Japanese ‘domestic sponsors.'”
Worldwide Olympic Partners
Coca-Cola (Olympic sponsor since 1928), Airbnb, Alibaba Group, Allianz, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota, Visa
Further sponsors including Olympic Gold Partners, Olympic Official Partners, Olympic Official Supporters (Japan Olympics):
Google, Cisco, NEC, JTB, Yahoo Japan Corporation, NTT, Tokio Marine & Nichido Fire Insurance, SMBC, DNP, NOMURA, Asics, Earth Corporation, Canon, Japan Airlines, JR, ANA, Japan Post, Mizuho, Alsok, Asahi, Ajinomoto, AOKI, Education First, ECC, Eneos, Airweave, EY Japan, Aggreko, Kikkoman, KADOKAWA, KOKUYO, Nissay, KNT, SHIMIZU CORPORATION, Secom, TANAKA HOLDINGS, Fujitsu, TECHNOGYM, TOBU TOWER SKYTREE, Mitsui Fudosan, Daiwa House, PARK24, Meiji, Tokyo Gas, Pasona Group, Lixil, Tokyo Metro, BCG Japan, Nomura, Toto, MARUDAI FOOD, Tobu Top Tours, Morisawa, Toppan, Narita Airport, THE SANKEI SHIMBUN, Nissin, The Hokkaido Shimbun Press, Japan Airport Terminal Haneda, Hisamitsu, Mitsubishi Electric, Yamato, Recruit Holdings, The Japan News, The Asahi Shimbun, Nikkei, Mainichi
https://www.ispo.com/en/markets/sponsors-olympic-games-these-are-olympic-funders
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